E2E "EUC DEX Ai" EVENTS SCHEDULE FOR 202X..
E2E EUCDEX.Ai MALTA
October 16-18, 2026
Pre Event "Ai in EUC" Workshop Master Class October 15, 2026
Valetta, Malta
"EUC DEX Ai" EUROPE
June 2027
Brussels
Registration starts October 2026
E2E EUCDEX.Ai Conference Partners
ControlUp
What started as a mission to give IT teams real-time visibility into the digital workspace has evolved into something much bigger: a platform that can see problems, understand them, act on them, and automatically prevent the next ones.
The journey from reactive IT to autonomous operations didn't happen overnight. It happened through relentless focus, strategic acquisitions, and a team that refuses to stop raising the bar.
Today, ControlUp is tried and trusted by 2,000+ global customers, including over a third of the Fortune 100.
Parallels
Parallels® is a global leader in cross-platform solutions, enabling businesses and individuals to access and use the applications and files they need on any device or operating system. Parallels helps customers leverage the best technology available, whether it’s Windows, Linux, macOS, iOS, Android or the cloud.
Global Diamond PLUS Sponsors
14:25 - 14:50
Deep-Dive: Mastering Hydra & Nerdio for Azure Virtual Desktop and Windows 365
Deep-Dive: Mastering Hydra & Nerdio for Azure Virtual Desktop and Windows 365
Deep-Dive: Mastering Hydra & Nerdio for Azure Virtual Desktop and Windows 365
Azure Virtual Desktop (AVD) and Windows 365 have matured rapidly, but operational complexity, cost control, and scalability remain major challenges for enterprises.
In this deep-dive session, we will explore how Hydra and Nerdio Manager can be combined to create a highly automated, scalable, and cost-optimized EUC platform on Azure.
The session goes beyond basic setup and focuses on real-world operational patterns, automation strategies, and architectural decisions used in large-scale production environments.
Topics covered include:
- Designing host pool strategies for AVD & Windows 365 (Enterprise & Frontline)
- Advanced image lifecycle management with Hydra
- Intelligent scaling, power management, and cost governance with Nerdio
- Multi-tenant and enterprise governance models
- Handling GPU-accelerated workloads (vGPU, AI, and graphics)
- Common pitfalls, lessons learned, and best practices from real customer deployments
Attendees will leave with practical guidance they can apply immediately, whether they manage a single tenant or hundreds of customers.
Thomas Poppelgaard
Thomas Poppelgaard
Thomas is a Microsoft MVP, NVIDIA Enterprise Platform Advisor (NEPA), Former Citrix Technology Professional (CTP), and founder of Poppelgaard.com ApS. He specializes in GPU-accelerated EUC, Azure Virtual Desktop, Windows 365, and large-scale automation using platforms such as Hydra and Nerdio.
Thomas is a frequent international speaker and conference organizer (EUCtech Denmark, Experts Live Denmark) and works hands-on with complex enterprise and MSP environments across healthcare, defense, manufacturing, and reinsurance.
14:55 - 15:25
EUC is not ready for AI Agents
EUC is not ready for AI Agents
EUC is not ready for AI Agents
AI agents are everywhere. OpenClaw just hit millions of installs. Every vendor is launching their "autonomous assistant."
Here's what they're not telling you: enterprise EUC environments are spectacularly unprepared for AI agents that can read your emails, browse your SharePoint, execute commands, and make decisions without asking permission.
This session covers:
- OpenClaw's documented security incidents and "going rogue" moments
- Tools like Anthropic's Cowork pushing automation boundaries
- Why your current access controls won't catch agent misbehavior
- The liability gap between "helpful automation" and "who authorized that?"
No vendor pitch. No "AI will solve everything" nonsense. Just an honest look at why rushing AI agents into production is a recipe for disaster.
Perfect for anyone who needs ammunition to push back on the "just turn on AI agents" crowd.
James O'Regan
James is a Product Marketing Manager and Community Lead at Liquidware, bringing 21 years of End User Computing (EUC) experience across the realities of desktops, VDI, and the day-to-day grind of keeping users productive.
He combines deep technical credibility with commercial storytelling: turning complex EUC challenges into clear messaging that resonates with IT teams, leaders, and partners.
He is active in the wider EUC community, regularly collaborating with peers across the industry and speaking at events such as E2EVC.
In February 2024, James and Gerjon Kunst launched an AI podcast: The Impact of AI: Explored. The goal is simple: cut through the hype, translate what’s real into plain language, and help IT and EUC professionals make better decisions about AI based on practical experience, not vendor noise.
15:30 - 16:00
Zero Trust in the age of Ai Agents
As organizations embrace AI agents to automate workflows, enhance decision-making, and interact with sensitive data, the Zero Trust security model becomes more critical than ever. This session explores how Zero Trust principles—never trust, always verify—apply in the age of autonomous AI systems
Adnan Hendricks
Adnan is a highly skilled Cloud Infrastructure Architect, consultant and Microsoft Trainer. He is recognized for his expertise in Microsoft Azure, Ai and security solutions, and has been honored as a Microsoft Most Valuable Professional (MVP) for more than a decade. Adnan is known for his role as Creative Director of Cloud Solutions for Cloud Infrastructure Architects, He specializes in cloud and security solutions and has extensive experience in implementing core Microsoft solutions . Adnan Hendricks has presented at various IT community events and conferences around the world, also sharing his knowledge on various online platforms and organizing local tech events in The Netherlands with @WPNINJASNL Usergroup. Adnan has been involved in numerous events organized by Microsoft to promote engagement, advocacy, and knowledge sharing on Microsoft products and services.
16:05 - 16:35
Citrix SSO with Entra ID – Configuration, Lessons Learned, and Demo
Citrix SSO with Entra ID – Configuration, Lessons Learned, and Demo
Citrix SSO with Entra ID – Configuration, Lessons Learned, and Demo
Modern authentication is no longer optional. With Citrix’s native Microsoft Entra ID integration built on OpenID Connect (OIDC), organizations can eliminate legacy authentication dependencies and move toward a truly password-less experience.
In this session, we’ll break down what it really takes to implement Citrix Single Sign-On with Entra ID. You’ll learn how authentication flows differ across Entra ID joined and hybrid-joined machines, what on-premises components are still required, and how Kerberos objects factor into hybrid deployments.
We’ll go beyond documentation to examine architectural trade-offs, security implications, and real-world lessons learned from production implementations.
The session concludes with a live (or recorded) end-to-end demonstration showcasing password-less access using Citrix Workspace app and browser access
Zeljko Macanovic
Zeljko is Ferroque’s Chief Architect and a leading expert in Citrix technologies, boasting over twenty-five years of experience with Citrix and Microsoft platforms. His contributions at Citrix include serving on the CCAT board and enhancing Citrix Consulting standards and methodologies.
16:40 - 17:00
Soft2Go & Cloud Desktop Automation Overview
Modern End User Computing (EUC) environments are under constant pressure to deliver higher quality, faster change, and predictable outcomes. Yet, many IT Operations teams still rely on manual image builds and ad-hoc changes for Citrix VDA images. This leads to three fundamental challenges:
- Image sprawl and configuration drift, making environments difficult to support.
- Manual processes and human error, leading to long lead times.
- Operational inefficiency, making scaling increasingly costly.
DevOps promises automation and standardization, but applying it to EUC workloads remains a challenge. In this 20-minute speedrun session, I presents a real-world approach to solving this. We will introduce Soft2Go, a proprietary application packaging and lifecycle platform designed to standardize image creation across IT Operations.
We will also showcase the front end of our Cloud Desktop Automation—a bespoke, easy-to-use web application that drives this implementation. You will see how operations teams can build and maintain a wide variety of standardized Citrix VDA images with minimal manual effort, balancing strategic insight with scalable efficiency.
What Attendees Will Learn:
- A clear understanding of how DevOps principles apply to EUC and Citrix image management.
- A high-level overview of Soft2Go's functionality and its role in the IT Operations lifecycle.
- A walkthrough of the bespoke web application (Front End) used to easily orchestrate Cloud Desktop Automation.
Janus Hallenborg
Janus is a Danoffice IT consultant with 20 years of Citrix experience and a spot in EucTech Denmark. He lives on a 5,000m² farm with my four kids, balancing tech with rural life. My downtime is fueled by fortified wine, Legos, and board games. I love the contrast between complex automation and hands-on country living. It’s a busy, fun mix of high-tech expertise and family time.
https://www.linkedin.com/in/janus-hallenborg-bab
17:00 - 17:30
George Foreman is not a Strategy - Ultimate Version
George Foreman is not a Strategy - Ultimate Version
George Foreman is not a Strategy - Ultimate Version
In their long career as IT specialists, Rob and Saša have read, commented on and implemented many strategy papers. Most of them had one thing in common, they explained a lot of things except strategy. In his presentation Rob and Saša will explain in real life examples (thanks Chris for inspiration) what strategy is, what is not and what is the connection between goal, problem, execution and strategy. In the second part we will discuss what this means for IT projects, especially in this fast moving agile world of cloud native application delivery.
Rob and Saša presented this presentation independently from each other on two different continents. This is your ultimate and probably only chance to hear it from them in complete version.
Saša Mašić
Saša Mašić
Saša is Lead Enterprise Architect at BWI GmbH and part of the architecture management team. He spends most of his time with application delivery, infrastructure, and infrastructure management projects. Saša started his journey in server-based computing space during his bachelor thesis with first contact with virtualisation technology on GSX 1.0 an ESX 1.0 Beta. E2EVC has had a big impact on his career since 2005 and is proud (Alex please fill here my actual achievement) of E2EVC. Is easy to grow among gorgeous people. Always happy and grateful for the opportunity to present on E2EVC. Works for living, happily married, father of two teenagers. In his spare time Saša is Basketball trainer in 5th German basketball league and is heavily trying to connect with his kids (teenagers are not easy to connect to).
Global Platinum Sponsors
Island is the pioneer and market leader of the enterprise browser market. Island’s Enterprise Browser is the ideal enterprise workplace, where work flows freely while remaining fundamentally secure. With the core needs of the enterprise naturally embedded in the browser itself, Island gives organizations complete control, visibility, and governance over the last mile, while delivering the same smooth Chromium-based browser experience users expect, boosting both security and productivity. Led by experienced leaders of the enterprise security and browser technology space and backed by leading venture funds – Insight Partners, Sequoia Capital, Cyberstarts, Stripes, Georgian, Cisco Investments, Prysm Capital and Canapi Ventures – Island is redefining the future of work for some of the largest, most respected enterprises in the world. Island is based in Dallas with research and development in Tel Aviv.
Twitter: @island_io
Website: https://www.island.io
Liquidware is the premier provider of third-party digital workspace management solutions used by enterprise organizations around the world. Founded in 2009 by technology veterans, Liquidware is an EUC pioneer, developing a stack of offering that support all major, widely adopted workspace platforms including Microsoft, Amazon, Citrix and Omnissa.
The company has anticipated every major milestone in the evolution of virtual workspaces by designing innovative solutions to fill white and gray space around key platforms. Liquidware is a one-stop shop for enterprise customers who want to gain more from their significant investments in workspace environments by reengineering long-standing legacy approaches.
Website: https://www.liquidware.com/
Our mission is clear. Simplify the lives of IT professionals and maximize their Microsoft Cloud and end-user computing investments.
E2EMVC CAPITAL AGENDA, APRIL 25, SATURDAY
TIME
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
09:00 - 10:00
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
During the bootcamp we will walk you through Liquidware ProfileUnity and FlexApp with the end goal to prepare you to take the online Exam and become an actual Liquidware Certified Engineer for ProfileUnity and FlexApp!
The exam will be 25 questions and can be done from any Laptop of Smartphone with the MoodleCloud app after the bootcamp.
We will have prizes for the person who has the highest score and who passes the exam in the shortest time.
Get in this opportunity and be a certification richer while attending E2E! This will get you an official Certificate and Badge to share online when you pass!
Laurens van Duijn
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
Laurens van Duijn
TBA
Time
Laurens van Duijn
10:00 - 10:40
ControlUp Connect - Building an IT immune system with AI remediation
Your systems shouldn't just alert; they should heal. Join us to see how ControlUp Connect leverages AI as the brain behind a sophisticated—yet simple—defense mechanism. It functions exactly like an immune system: staying on constant watch, using "memory" to stop known issues in their tracks, and mobilizing all its resources to find a cure for the unknown.
Marcel Calef
Before mastering the nuances of Digital Employee Experience, Marcel spent a decade in the high-stakes world of satellite communications, architecting complex signal paths and resilient infrastructure where there is zero room for downtime. He now applies that "mission-critical" engineering mindset to AI-driven remediation, bridging the gap between deep-layer telemetry and the self-healing systems of the future.
TIME
SESSION DESCRIPTION
10:45 - 11:30
SESSION DESCRIPTION
SESSION DESCRIPTION
Enhancing VDI Observability with AI.
VDI administrators are under constant pressure to keep environments healthy, resolve issues quickly, and stay ahead of problems before users ever notice them. AI is changing what is possible. In this session, discover how AI powered observability gives VDI administrators the tools to act faster, see deeper, and recover smarter. We will show how AI transforms raw environment data into actionable insights, helping administrators instantly understand the health of their deployments, identify anomalies before they become outages, and pinpoint root causes in a fraction of the time traditional tools require.
Andrew Morgan
Andrew Morgan, Andrew came to AWS in 2019 from a large datacenter environment where he specialized VMware, Cisco UCS, and automation. His AWS career began on the Windows team in Premium Support. By 2020, he was the Lead Subject Matter Expert on Amazon WorkSpaces. He then transitioned to a Solutions Architecture role specializing in End User Computing (EUC). Through his work on EUC services, he developed a passion for the DCV streaming protocol. In 2022, he started his current role as the DCV Developer Advocate.
PRESENTER
The Top 5+ Do's, Don'ts & How's of Azure Virtual Desktop.
Azure Virtual Desktop is powerful but also full of hidden challenges that can trip up even experienced IT pros. In this real-life session, you'll discover the Top 5 most important Do's, Don'ts, and How's to make your AVD environment more efficient, stable, and future-proof.
- How to successfully upgrade from Windows 10 Gen1 to Gen2 Windows 11
- Why using the wrong image strategy can break hibernation and updates
- How v6 VMs can boost performance — and when they might bite back
- The common mistakes in host pool/session host architecture
- And how to spot and clean up ghost or orphaned resources before they cause issues
We'll also take a critical look at ephemeral disks, and close with real-world examples of mistakes you really don't want to repeat - and how to avoid them.
If you're running or planning AVD in any capacity, this is the practical guide you didn't know you needed.
Marcel Meurer & Kyle Frieler
Marcel Meurer - VP, Azure Solutions Hydra Development
Kyle Frieler - Sr. Sales Engineer
ROOM
ROOM
PRESENTER
ROOM
Best Practices in Application Packaging.
A session for IT Pros in a Desktop Engineering, DaaS, or App Deployment discipline. TMurgent’s founder Tim Mangan will give a modern review of app packaging today, including the following:
- The reasons Enterprises need to package apps
- Automating the installation and customization
- Learning about the apps
- Automating the packaging workflow
- Use of third party packaging factories
- Enhancing with full app lifecycle management
You will learn about the current best practices in use by the best organizations from around the world, to better enable you to implement these practices in your environment and your customer’s.
Tim Mangan
By Tim Mangan.
ROOM
PRESENTER
Wait, Who Invited All These SaaS Apps?
Wielding Parallels Browser Isolation like a….a mighty sword of security to protect your data when it’s in the wild.
(no AI was used in the creation of this title)
In this session Chris will walk through the increasing use of SaaS apps in the enterprise. He’ll talk about some of the security implications customers often don’t consider until it’s too late & how to regain control of where your data goes without asking the humans to learn new things. You’ll also get a live look at PBI Private Access, where isolated browser sessions run inside your network to keep data where it belongs, securing not just SaaS apps but anything in a browser without adding friction for users.
Chris Marks
By Chris Marks.
ROOM
ROOM
PRESENTER
ROOM
Image Optimization: Boost or Baloney?
Let’s be honest: we’ve all grabbed a Marketplace image, hesitated for a second… and then just used it anyway. “It’ll be fine.”
But what actually happens when you go all in on optimization? Omnissa OSOT, Citrix Optimizer, VDOT — throw everything at it, shake well, and hope you get more performance instead of just fewer running services.
Together with my partner in crime, we did exactly that: built images, optimized them, pushed them to their limits, and ran a series of tests.
In this session, we’ll show you:
- Whether the optimization effort is really worth it
- What each tool actually brings to the table (and what might just be… cosmetic)
- And whether the good old Marketplace image might be better than its reputation
Join us to find out if you should keep tuning your images or finally relax and leave them as they are…
Markus Zehnle
By Markus Zehnle, Benny Tritsch
PRESENTER
Deep Dive: A Comparison of RDP, HDX, Blast, and PCoIP Under Various DaaS Infrastructure Conditions.
In this presentation, Benny Tritsch highlights the differences between the widely used remoting protocols RDP, HDX, Blast, and PCoIP. To do so, he draws upon EUC Score test results, which include both screen recordings and monitoring data. The associated benchmarking tests were conducted over the past six months using various Azure VM types and under diverse network conditions. Get ready for surprising results.
Dr. Benny Tritsch
Deep Dive: A Comparison of RDP, HDX, Blast, and PCoIP Under Various DaaS Infrastructure Conditions.
In this presentation, Benny Tritsch highlights the differences between the widely used remoting protocols RDP, HDX, Blast, and PCoIP. To do so, he draws upon EUC Score test results, which include both screen recordings and monitoring data. The associated benchmarking tests were conducted over the past six months using various Azure VM types and under diverse network conditions. Get ready for surprising results.
ROOM 2
ROOM 2
PRESENTER
ROOM 2
Shift-Left Security for EUC Infrastructure-as-Code: PR Gates, Scanning, and Guardrails that Actually Work.
EUC teams are moving faster with Infrastructure-as-Code, but speed can amplify risk if security and quality checks aren’t built into the delivery workflow. This session shows a practical, real-world approach to “shift-left” security for EUC infrastructure automation by using pull request gates to enforce formatting/linting, static security scanning, and validation before changes ever merge.
We’ll cover which checks provide the best signal (and which create noise), how to tune guardrails so teams don’t bypass them, and how to translate findings into actionable standards. Attendees will come away with a blueprint they can adopt immediately to improve reliability and reduce risk without slowing delivery.
Richard Faulkner
Richard is a Solutions Architect focused on EUC infrastructure automation, operational reliability, and security-by-design. He helps teams turn repeatable deployment patterns into maintainable, team-friendly delivery workflows.
LinkedIn: https://www.linkedin.com/in/richardfaulknerjr/
@rjfaulknerjr
ROOM 2
PRESENTER
Windows 365 vs AVD: The Good, the Bad, and the UglyA
For the EE session, we are launching what we believe is an industry first next week: autonomous AI app packaging, using a multi-agent, off-net enterprise AI approach to application packaging. Other options could include:
- a deeper EtherAssist session
- Windows 365 with EtherInsights
Ryan Mangan
Ryan is a recognized technologist specialising in End-User Computing (EUC), AI, cloud solutions, and cost optimisation. As CEO of EfficientEther Ltd, he focuses on developing AI-driven IT solutions and cloud cost management tools. Previously, he founded and led Systech IT Solutions, supporting businesses with managed services, and has built other successful companies. A Microsoft MVP and Chartered Fellow of the British Computer Society (FBCS CITP), Ryan has contributed to the industry through research, writing, and public speaking. He is the author of both editions of Mastering Azure Virtual Desktop, a widely referenced book, and has published articles in Computer Weekly and BCS IT Now. A regular speaker at industry events, he shares insights on AI, cloud technology, and EUC. His blog, democratising-clouds.com, explores emerging trends in IT. Connect with Ryan on LinkedIn for speaking engagements or collaborations.
Twitter: @RyMangan
TBA
ControlUp Connect - Building an IT immune system with AI remediation
TBA
ControlUp Connect - Building an IT immune system with AI remediation
ControlUp Connect - Building an IT immune system with AI remediation
Your systems shouldn't just alert; they should heal. Join us to see how ControlUp Connect leverages AI as the brain behind a sophisticated—yet simple—defense mechanism. It functions exactly like an immune system: staying on constant watch, using "memory" to stop known issues in their tracks, and mobilizing all its resources to find a cure for the unknown.
Marcel Calef
Marcel Calef
Before mastering the nuances of Digital Employee Experience, Marcel spent a decade in the high-stakes world of satellite communications, architecting complex signal paths and resilient infrastructure where there is zero room for downtime. He now applies that "mission-critical" engineering mindset to AI-driven remediation, bridging the gap between deep-layer telemetry and the self-healing systems of the future.
Featured Sponsors
“With a focus on building enduring business relationships with vendors and clients, Auxilium IT Consultancy excel in EUC consulting across diverse industry sectors within the enterprise. Additionally, we leverage our expertise to provide tailored managed services that cater specifically to SMB clients throughout the United Kingdom, bringing together vendors and clients to deliver exceptional value.”
Website: https://auxilium-it.com
Twitter: @auxilium_itc
Login VSI is a leader in automated performance and scalability testing for virtual desktops, images, and applications — and a trusted strategic partner to enterprises and vendors delivering modern EUC workspaces.
Login VSI offers two flagship platforms designed to optimize digital workspace performance and management:
- Login Enterprise delivers unmatched visibility into performance, scalability, and user experience across VDI, DaaS, Cloud PCs, published applications, physical desktops, and laptops.
- Hydra by Login VSI simplifies Azure Virtual Desktop management through cost-saving automation, rapid image deployment, and intuitive controls — empowering organizations of all sizes, from SMBs to global enterprises and MSPs.
For more information, visit loginvsi.com.
EUC Score by Dr. Benny Tritsch IT Consulting. Your Ultimate Guide to EUC Performance Tests and Digital Employee Experience (DEX) Analysis. Measuring perceived remote end-user experience in an organized, valid and repeatable way.
Website: https://eucscore.com