E2E "EUC DEX Ai" EVENTS SCHEDULE FOR 202X..
E2E EUCDEX.Ai MALTA
October 16-18, 2026
Pre Event "Ai in EUC" Workshop Master Class October 15, 2026
Valletta, Malta
NICE EUCDEX.Ai
April / May 2027
Nice, France
Registration starts October 2026
EUCDEX.Ai MILANO
EUCDEX.Ai MILANO
October 2027
Milan, Italy
Registration starts October 2026
Global Diamond PLUS Sponsors
EUGENE KALAYEV
Dr. Benny Tritsch
EUGENE KALAYEV
Eugene is ControlUp old-timer, deeply involved
in planning and executing the product's
technological vision. His areas of expertise
include virtualization, cloud computing,
Windows Server, PowerShell, VDI. Eugene has
extensive experience in training IT
professionals, and holds various industry
certifications from Microsoft, Citrix, Cisco,
Splunk and the Scrum Alliance, as well as a
Master's degree in Social and Organizational
Psychology.
LinkedIn: https://www.linkedin.com /in/
eugenekalayev
Tim Mangan
Dr. Benny Tritsch
EUGENE KALAYEV
Tim is a 19-time Microsoft MVP and previously a Citrix CTP Fellow. He runs TMurgent Technologies out of the Boston area, from which he serves customers worldwide with Training, Tools, and Information around packaging and delivering windows applications in App-V and MSIX. He has been in this space since 2000 when he built the first Application Virtualization solution for Softricity (now known as App-V).
Dr. Benny Tritsch
Dr. Benny Tritsch
Dr. Benny Tritsch
Benny is a Subject Matter Expert in modern workplace designs, graphics remoting and end-user experience analysis. In his role as a technical evangelist, principal consultant, and performance tester he works with customers and partners across Europe and North America. With his EUC Score toolset, Benny introduces user-centric quality criteria and scientific benchmarking methods to the digital workplace market.
James O'Regan
James O'Regan
Dr. Benny Tritsch
James is a Product Marketing Manager and Community Lead at Liquidware, bringing 21 years of End User Computing (EUC) experience across the realities of desktops, VDI, and the day-to-day grind of keeping users productive.
He combines deep technical credibility with commercial storytelling: turning complex EUC challenges into clear messaging that resonates with IT teams, leaders, and partners.
He is active in the wider EUC community, regularly collaborating with peers across the industry and speaking at events such as E2EVC.
In February 2024, James and Gerjon Kunst launched an AI podcast: The Impact of AI: Explored. The goal is simple: cut through the hype, translate what’s real into plain language, and help IT and EUC professionals make better decisions about AI based on practical experience, not vendor noise.
Ryan Mangan
James O'Regan
Ton de Vreede
Ryan is a recognized technologist specialising in End-User Computing (EUC), AI, cloud solutions, and cost optimisation. As CEO of EfficientEther Ltd, he focuses on developing AI-driven IT solutions and cloud cost management tools. Previously, he founded and led Systech IT Solutions, supporting businesses with managed services, and has built other successful companies. A Microsoft MVP and Chartered Fellow of the British Computer Society (FBCS CITP), Ryan has contributed to the industry through research, writing, and public speaking. He is the author of both editions of Mastering Azure Virtual Desktop, a widely referenced book, and has published articles in Computer Weekly and BCS IT Now. A regular speaker at industry events, he shares insights on AI, cloud technology, and EUC. His blog, democratising-clouds.com, explores emerging trends in IT. Connect with Ryan on LinkedIn for speaking engagements or collaborations.
Twitter: @RyMangan
Ton de Vreede
James O'Regan
Ton de Vreede
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Ton has over 25 years experience working in IT, working mainly in the EUC space as a system architect/builder and troubleshooter with a focus on automation. More recently he has moved into developing solutions with PowerShell and works on applications that integrate with the Azure platform using Azure Function Apps. He is currently with AiBoost, working on building applications that involve AI of course :-)
He likes to geek out with hardware and electronic instruments, and occasionally streams live 'music' on Twitch. Also a long time E2EMVC Ambassador.
Bluesky: @willcode4cheese
LinkedIn: www.linkedin.com/in/tondevreede
Twitch: twitch.tv/frequency_modulator
Chris Twiest
Adnan Hendricks
Adnan Hendricks
Chris Twiest is the Solution Innovation Manager at ControlUp, where he leads the Innovation Guild — a cross-functional initiative focused on developing creative solutions for real-world customer challenges. With two decades of experience in managing, creating, and automating workspace environments, Chris combines deep technical expertise with a passion for building practical, scalable tools. In his role, he drives innovation across ControlUp’s platform by designing and prototyping new features, building in-product script libraries, and collaborating closely with customers, product managers, and the community. Chris is also a frequent blogger, speaker, and advocate for turning complex problems into streamlined workflows.
Adnan Hendricks
Adnan Hendricks
Adnan Hendricks
Adnan is a highly skilled Cloud Infrastructure Architect, consultant and Microsoft Trainer. He is recognized for his expertise in Microsoft Azure, Ai and security solutions, and has been honored as a Microsoft Most Valuable Professional (MVP) for more than a decade. Adnan is known for his role as Creative Director of Cloud Solutions for Cloud Infrastructure Architects, He specializes in cloud and security solutions and has extensive experience in implementing core Microsoft solutions . Adnan Hendricks has presented at various IT community events and conferences around the world, also sharing his knowledge on various online platforms and organizing local tech events in The Netherlands with @WPNINJASNL Usergroup. Adnan has been involved in numerous events organized by Microsoft to promote engagement, advocacy, and knowledge sharing on Microsoft products and services.
Alex Cooper
Adnan Hendricks
Alex Cooper
Alex is the spiritual organizer of PubForum, E2EMVC, E2EMVC and what ever other names will follow. Alex has been Microsoft, Citrix, VMware and Netware instructor, trainer and architect for over 30 years and helped many thousand professionals around the globe to get their Mainframe, SBC, EUC knowledge up to speed. As well as helping many small, midsized and big mulitnational companies to architect, design and implement digital user experience, virtualization and cloud solutions.
PAST E2EMVC CAPITAL AGENDA, APRIL 24, FRIDAY
09:00 - 09:15
WELCOME SESSION
WELCOME SESSION
WELCOME SESSION
Alex will also introduce rules, play "meet people you don't know" and many other exciting news!
ALEX COOPER
Alex is the spiritual organizer of the E2EMVC (E2EVC, PubForum) Conference and has been in this position for the last 22 years, organizing and leading 59 successful events across the globe - from Australia to United States with many thousands of attendees attending from over 30 different countries. Alex has been in EUC, SBC, MBC and Virtualization for the last 25 years and delivered many successful enterprise projects in all verticals of industries and government bodies, as well as trained several thousand people across the globe on topics ranging from Citrix, VMware, Microsoft, Security, Automation and Virtualization. His biggest passion is to bring people together to help them to grow together - professionally and personally.
Twitter: @e2evc
09:15 - 09:55
ControlUp - King of the Hill & Whats new!
Latest innovations in
Digital Employee Experience Management from ControlUp. As usual, you'll see exciting new ways of monitoring virtualization
infrastructure, managing virtualized user
workloads, and monitoring user experience.
Eugene will show cool enhancements to the
ControlUp powerful toolkit, and share some evidence from the field on how ControlUp can save your troubleshooting day. Geek fun
guaranteed!
EUGENE KALAYEV
Eugene is ControlUp old-timer, deeply involved
in planning and executing the product's
technological vision. His areas of expertise
include virtualization, cloud computing,
Windows Server, PowerShell, VDI. Eugene has
extensive experience in training IT
professionals, and holds various industry
certifications from Microsoft, Citrix, Cisco,
Splunk and the Scrum Alliance, as well as a
Master's degree in Social and Organizational
Psychology.
LinkedIn: https://www.linkedin.com /in/
eugenekalayev
10:00 - 10:35
Latest from AWS End User Computing
Latest from AWS End User Computing
Latest from AWS End User Computing
The way organizations deploy, manage, and secure End User Computing environments is changing, and AI is accelerating that change faster than ever. Join us to explore the latest innovations from AWS EUC, designed to give organizations the infrastructure flexibility to meet users wherever they work, and the security controls to protect your most critical resources: from business sensitive applications to AI development.
Andrew Morgan
Andrew came to AWS in 2019 from a large datacenter environment where he specialized VMware, Cisco UCS, and automation. His AWS career began on the Windows team in Premium Support. By 2020, he was the Lead Subject Matter Expert on Amazon WorkSpaces. He then transitioned to a Solutions Architecture role specializing in End User Computing (EUC). Through his work on EUC services, he developed a passion for the DCV streaming protocol. In 2022, he started his current role as the DCV Developer Advocate.
10:40 - 11:10
Apps, SaaS and Dealing with Change.
Here Chris will present some of the recent findings from the global Parallels Cloud Survey & what it means for all of us. He’ll also overlay how this aligns with the Parallels strategy and how we all need to be in “data security” - as if that is not enough, he’ll overview the recent changes in RAS 21.1 as well as a summary of Parallels Browser Isolation - Private Access now it is GA.
Chris Marks
Chris is one of those people who loves
walking around and waving his hands
about, talking to people about all sorts
of things. Remote meetings have put
pay to much of this, so E2EVC sees
Chris in his natural habitat once more
(watch out!). At Parallels, Chris is an evangelist and a Principal Outbound Product Manager.
He spends time gathering customers’
and partners’ feedback and discussing with IT leaders about how their businesses are coping with fundamental shifts in working practices alongside rapid changes in the way services
are being consumed; how organisations remain competitive in this environment and how they can deliver simplified, more agile services to allow them to do so.
Chris is proud to be an E2EVC
Ambassador.
He has lived many cat-like lives
previous to this
including a Technical Instructor,
Solution Architect, Director of Strategy, Field Technologist and Field CTO.
Twitter: @ChrisJMarks
11:15 - 11:50
Stop Managing Endpoints. Start Managing Signals.
Stop Managing Endpoints. Start Managing Signals.
Stop Managing Endpoints. Start Managing Signals.
In modern environments, the complexity isn’t in any single policy. It’s in the interactions between Windows 365, AVD session hosts, physical devices, and layered configuration models. This session explores how to surface those signals, policy interactions, enrollment gaps, lifecycle drift and translate them into actionable operational insight. You’ll see how to detect and prevent cross-environment policy conflicts, automate host lifecycle and enrollment workflows, standardize application delivery across endpoint models, and build centralized visibility without disrupting native Microsoft processes. If you’re already deep in Intune and Microsoft endpoint management, this session will show you how to move beyond configuration management and toward true operational intelligence.
Eric van Klaveren
Eric is a proud husband and father of three with over 20 years of IT experience, 15 of those focused on End User Computing, with past roles at Citrix and Microsoft. Today, he serves as a Technologist at Nerdio, where he evangelizes Modern Work, Zero Trust, and Taking Windows to the cloud.
When he’s not shaping the future of digital workplaces, Eric is a weekend DIY handyman, amateur gamer and cook, and unabashed Nintendo aficionado. A self-confessed “all-round nerd,” in the past he used to channel his passion for technology into writing articles for AskMen and IGN (despite being dyslexic) and co-hosting several industry podcasts, including Login Techcast, EUCdigest, and Microsoft #SecurityLifehacks.
11:55 - 12:20
Love at first logon: what’s new under the hood?
You’ve seen ProfileUnity and FlexApp in action before — probably more than once. So instead of re‑introducing what you already know, let’s skip straight to the good stuff: what’s changed, what’s improved, and why the latest updates matter for your modern workspace. In this session, Berry walks you through the latest updates across the Liquidware workspace stack. No glossy roadmap slides. No buzzword bingo. Just a technical deep dive into what’s new — and why it matters in real-world environments.
We’ll walk through the architectural improvements, expanded integrations across modern workspace scenarios , and the subtle but powerful tweaks that make the difference between I like it and I love it.
Berry Haveman
Berry is a seasoned
end-user computing specialist and
solution architect at Liquidware. His
extensive background as a consultant
in desktop and application delivery.
13:20 - 13:55
The Application Pipeline: Framework and Language
The Application Pipeline: Framework and Language
The Application Pipeline: Framework and Language
First draft of a community project to develop a framework for an operational model around how organizations process and provide Windows applications in their environment. This effort is intended to create a standard architectural framework from which organizations can adapt/adopt, and a common terminology such that vendors, IT staffs, and managers can understand each other better. Not being discussed is specific technologies, tools, and software products.
Come learn how you can communicate better with your customers on those projects.
Tim Mangan
Tim is a 19-time Microsoft MVP and previously a Citrix CTP Fellow. He runs TMurgent Technologies out of the Boston area, from which he serves customers worldwide with Training, Tools, and Information around packaging and delivering windows applications in App-V and MSIX. He has been in this space since 2000 when he built the first Application Virtualization solution for Softricity (now known as App-V).
14:00 - 14:20
EUC Score Feature Update and Summary of New Test Results
In this session, Benny Tritsch walks you through the new version of the EUC Score toolset, which is freely available to E2EVC community members. In addition, he summarizes the results of remoting protocol benchmarking tests conducted over the past six months.
Dr. Benny Tritsch
Benny is a Subject Matter Expert in modern workplace designs, graphics remoting and end-user experience analysis. In his role as a technical evangelist, principal consultant, and performance tester he works with customers and partners across Europe and North America. With his EUC Score toolset, Benny introduces user-centric quality criteria and scientific benchmarking methods to the digital workplace market.
Twitter: @drtritsch
14:25 - 14:50
Deep-Dive: Mastering Hydra & Nerdio for Azure Virtual Desktop and Windows 365
Deep-Dive: Mastering Hydra & Nerdio for Azure Virtual Desktop and Windows 365
Deep-Dive: Mastering Hydra & Nerdio for Azure Virtual Desktop and Windows 365
Azure Virtual Desktop (AVD) and Windows 365 have matured rapidly, but operational complexity, cost control, and scalability remain major challenges for enterprises.
In this deep-dive session, we will explore how Hydra and Nerdio Manager can be combined to create a highly automated, scalable, and cost-optimized EUC platform on Azure.
The session goes beyond basic setup and focuses on real-world operational patterns, automation strategies, and architectural decisions used in large-scale production environments.
Topics covered include:
- Designing host pool strategies for AVD & Windows 365 (Enterprise & Frontline)
- Advanced image lifecycle management with Hydra
- Intelligent scaling, power management, and cost governance with Nerdio
- Multi-tenant and enterprise governance models
- Handling GPU-accelerated workloads (vGPU, AI, and graphics)
- Common pitfalls, lessons learned, and best practices from real customer deployments
Attendees will leave with practical guidance they can apply immediately, whether they manage a single tenant or hundreds of customers.
Thomas Poppelgaard
Thomas Poppelgaard
Thomas is a Microsoft MVP, NVIDIA Enterprise Platform Advisor (NEPA), Former Citrix Technology Professional (CTP), and founder of Poppelgaard.com ApS. He specializes in GPU-accelerated EUC, Azure Virtual Desktop, Windows 365, and large-scale automation using platforms such as Hydra and Nerdio.
Thomas is a frequent international speaker and conference organizer (EUCtech Denmark, Experts Live Denmark) and works hands-on with complex enterprise and MSP environments across healthcare, defense, manufacturing, and reinsurance.
14:55 - 15:25
EUC is not ready for AI Agents
EUC is not ready for AI Agents
EUC is not ready for AI Agents
AI agents are everywhere. OpenClaw just hit millions of installs. Every vendor is launching their "autonomous assistant."
Here's what they're not telling you: enterprise EUC environments are spectacularly unprepared for AI agents that can read your emails, browse your SharePoint, execute commands, and make decisions without asking permission.
This session covers:
- OpenClaw's documented security incidents and "going rogue" moments
- Tools like Anthropic's Cowork pushing automation boundaries
- Why your current access controls won't catch agent misbehavior
- The liability gap between "helpful automation" and "who authorized that?"
No vendor pitch. No "AI will solve everything" nonsense. Just an honest look at why rushing AI agents into production is a recipe for disaster.
Perfect for anyone who needs ammunition to push back on the "just turn on AI agents" crowd.
James O'Regan
James is a Product Marketing Manager and Community Lead at Liquidware, bringing 21 years of End User Computing (EUC) experience across the realities of desktops, VDI, and the day-to-day grind of keeping users productive.
He combines deep technical credibility with commercial storytelling: turning complex EUC challenges into clear messaging that resonates with IT teams, leaders, and partners.
He is active in the wider EUC community, regularly collaborating with peers across the industry and speaking at events such as E2EVC.
In February 2024, James and Gerjon Kunst launched an AI podcast: The Impact of AI: Explored. The goal is simple: cut through the hype, translate what’s real into plain language, and help IT and EUC professionals make better decisions about AI based on practical experience, not vendor noise.
15:30 - 16:00
Zero Trust in the age of Ai Agents
As organizations embrace AI agents to automate workflows, enhance decision-making, and interact with sensitive data, the Zero Trust security model becomes more critical than ever. This session explores how Zero Trust principles—never trust, always verify—apply in the age of autonomous AI systems
Adnan Hendricks
Adnan is a highly skilled Cloud Infrastructure Architect, consultant and Microsoft Trainer. He is recognized for his expertise in Microsoft Azure, Ai and security solutions, and has been honored as a Microsoft Most Valuable Professional (MVP) for more than a decade. Adnan is known for his role as Creative Director of Cloud Solutions for Cloud Infrastructure Architects, He specializes in cloud and security solutions and has extensive experience in implementing core Microsoft solutions . Adnan Hendricks has presented at various IT community events and conferences around the world, also sharing his knowledge on various online platforms and organizing local tech events in The Netherlands with @WPNINJASNL Usergroup. Adnan has been involved in numerous events organized by Microsoft to promote engagement, advocacy, and knowledge sharing on Microsoft products and services.
16:05 - 16:35
Citrix SSO with Entra ID – Configuration, Lessons Learned, and Demo
Citrix SSO with Entra ID – Configuration, Lessons Learned, and Demo
Citrix SSO with Entra ID – Configuration, Lessons Learned, and Demo
Modern authentication is no longer optional. With Citrix’s native Microsoft Entra ID integration built on OpenID Connect (OIDC), organizations can eliminate legacy authentication dependencies and move toward a truly password-less experience.
In this session, we’ll break down what it really takes to implement Citrix Single Sign-On with Entra ID. You’ll learn how authentication flows differ across Entra ID joined and hybrid-joined machines, what on-premises components are still required, and how Kerberos objects factor into hybrid deployments.
We’ll go beyond documentation to examine architectural trade-offs, security implications, and real-world lessons learned from production implementations.
The session concludes with a live (or recorded) end-to-end demonstration showcasing password-less access using Citrix Workspace app and browser access
Zeljko Macanovic
Zeljko is Ferroque’s Chief Architect and a leading expert in Citrix technologies, boasting over twenty-five years of experience with Citrix and Microsoft platforms. His contributions at Citrix include serving on the CCAT board and enhancing Citrix Consulting standards and methodologies.
16:40 - 17:00
Soft2Go & Cloud Desktop Automation Overview
Modern End User Computing (EUC) environments are under constant pressure to deliver higher quality, faster change, and predictable outcomes. Yet, many IT Operations teams still rely on manual image builds and ad-hoc changes for Citrix VDA images. This leads to three fundamental challenges:
- Image sprawl and configuration drift, making environments difficult to support.
- Manual processes and human error, leading to long lead times.
- Operational inefficiency, making scaling increasingly costly.
DevOps promises automation and standardization, but applying it to EUC workloads remains a challenge. In this 20-minute speedrun session, I presents a real-world approach to solving this. We will introduce Soft2Go, a proprietary application packaging and lifecycle platform designed to standardize image creation across IT Operations.
We will also showcase the front end of our Cloud Desktop Automation—a bespoke, easy-to-use web application that drives this implementation. You will see how operations teams can build and maintain a wide variety of standardized Citrix VDA images with minimal manual effort, balancing strategic insight with scalable efficiency.
What Attendees Will Learn:
- A clear understanding of how DevOps principles apply to EUC and Citrix image management.
- A high-level overview of Soft2Go's functionality and its role in the IT Operations lifecycle.
- A walkthrough of the bespoke web application (Front End) used to easily orchestrate Cloud Desktop Automation.
Janus Hallenborg
Janus is a Danoffice IT consultant with 20 years of Citrix experience and a spot in EucTech Denmark. He lives on a 5,000m² farm with my four kids, balancing tech with rural life. My downtime is fueled by fortified wine, Legos, and board games. I love the contrast between complex automation and hands-on country living. It’s a busy, fun mix of high-tech expertise and family time.
https://www.linkedin.com/in/janus-hallenborg-bab
17:00 - 17:30
George Foreman is not a Strategy - Ultimate Version
George Foreman is not a Strategy - Ultimate Version
George Foreman is not a Strategy - Ultimate Version
In their long career as IT specialists, Rob and Saša have read, commented on and implemented many strategy papers. Most of them had one thing in common, they explained a lot of things except strategy. In his presentation Rob and Saša will explain in real life examples (thanks Chris for inspiration) what strategy is, what is not and what is the connection between goal, problem, execution and strategy. In the second part we will discuss what this means for IT projects, especially in this fast moving agile world of cloud native application delivery.
Rob and Saša presented this presentation independently from each other on two different continents. This is your ultimate and probably only chance to hear it from them in complete version.
Saša Mašić
Saša Mašić
Saša is Lead Enterprise Architect at BWI GmbH and part of the architecture management team. He spends most of his time with application delivery, infrastructure, and infrastructure management projects. Saša started his journey in server-based computing space during his bachelor thesis with first contact with virtualisation technology on GSX 1.0 an ESX 1.0 Beta. E2EVC has had a big impact on his career since 2005 and is proud (Alex please fill here my actual achievement) of E2EVC. Is easy to grow among gorgeous people. Always happy and grateful for the opportunity to present on E2EVC. Works for living, happily married, father of two teenagers. In his spare time Saša is Basketball trainer in 5th German basketball league and is heavily trying to connect with his kids (teenagers are not easy to connect to).
Global Platinum Sponsors
Island is the pioneer and market leader of the enterprise browser market. Island’s Enterprise Browser is the ideal enterprise workplace, where work flows freely while remaining fundamentally secure. With the core needs of the enterprise naturally embedded in the browser itself, Island gives organizations complete control, visibility, and governance over the last mile, while delivering the same smooth Chromium-based browser experience users expect, boosting both security and productivity. Led by experienced leaders of the enterprise security and browser technology space and backed by leading venture funds – Insight Partners, Sequoia Capital, Cyberstarts, Stripes, Georgian, Cisco Investments, Prysm Capital and Canapi Ventures – Island is redefining the future of work for some of the largest, most respected enterprises in the world. Island is based in Dallas with research and development in Tel Aviv.
Twitter: @island_io
Website: https://www.island.io
Liquidware is the premier provider of third-party digital workspace management solutions used by enterprise organizations around the world. Founded in 2009 by technology veterans, Liquidware is an EUC pioneer, developing a stack of offering that support all major, widely adopted workspace platforms including Microsoft, Amazon, Citrix and Omnissa.
The company has anticipated every major milestone in the evolution of virtual workspaces by designing innovative solutions to fill white and gray space around key platforms. Liquidware is a one-stop shop for enterprise customers who want to gain more from their significant investments in workspace environments by reengineering long-standing legacy approaches.
Website: https://www.liquidware.com/
PAST E2EMVC CAPITAL AGENDA, APRIL 25, SATURDAY
TIME
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
09:00 - 10:00
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
During the bootcamp we will walk you through Liquidware ProfileUnity and FlexApp with the end goal to prepare you to take the online Exam and become an actual Liquidware Certified Engineer for ProfileUnity and FlexApp!
The exam will be 25 questions and can be done from any Laptop of Smartphone with the MoodleCloud app after the bootcamp.
We will have prizes for the person who has the highest score and who passes the exam in the shortest time.
Get in this opportunity and be a certification richer while attending E2E! This will get you an official Certificate and Badge to share online when you pass!
Laurens van Duijn
Bootcamp! Become Liquidware Certified Engineer for ProfileUnity and FlexApp!
Laurens van Duijn
TBA
Time
Laurens van Duijn
10:00 - 10:40
ControlUp Connect - Building an IT immune system with AI remediation
Your systems shouldn't just alert; they should heal. Join us to see how ControlUp Connect leverages AI as the brain behind a sophisticated—yet simple—defense mechanism. It functions exactly like an immune system: staying on constant watch, using "memory" to stop known issues in their tracks, and mobilizing all its resources to find a cure for the unknown.
Marcel Calef
Before mastering the nuances of Digital Employee Experience, Marcel spent a decade in the high-stakes world of satellite communications, architecting complex signal paths and resilient infrastructure where there is zero room for downtime. He now applies that "mission-critical" engineering mindset to AI-driven remediation, bridging the gap between deep-layer telemetry and the self-healing systems of the future.
TIME
SESSION DESCRIPTION
10:45 - 11:30
SESSION DESCRIPTION
SESSION DESCRIPTION
Enhancing VDI Observability with AI.
VDI administrators are under constant pressure to keep environments healthy, resolve issues quickly, and stay ahead of problems before users ever notice them. AI is changing what is possible. In this session, discover how AI powered observability gives VDI administrators the tools to act faster, see deeper, and recover smarter. We will show how AI transforms raw environment data into actionable insights, helping administrators instantly understand the health of their deployments, identify anomalies before they become outages, and pinpoint root causes in a fraction of the time traditional tools require.
Andrew Morgan
Andrew Morgan, Andrew came to AWS in 2019 from a large datacenter environment where he specialized VMware, Cisco UCS, and automation. His AWS career began on the Windows team in Premium Support. By 2020, he was the Lead Subject Matter Expert on Amazon WorkSpaces. He then transitioned to a Solutions Architecture role specializing in End User Computing (EUC). Through his work on EUC services, he developed a passion for the DCV streaming protocol. In 2022, he started his current role as the DCV Developer Advocate.
PRESENTER
The Top 5+ Do's, Don'ts & How's of Azure Virtual Desktop.
Azure Virtual Desktop is powerful but also full of hidden challenges that can trip up even experienced IT pros. In this real-life session, you'll discover the Top 5 most important Do's, Don'ts, and How's to make your AVD environment more efficient, stable, and future-proof.
- How to successfully upgrade from Windows 10 Gen1 to Gen2 Windows 11
- Why using the wrong image strategy can break hibernation and updates
- How v6 VMs can boost performance — and when they might bite back
- The common mistakes in host pool/session host architecture
- And how to spot and clean up ghost or orphaned resources before they cause issues
We'll also take a critical look at ephemeral disks, and close with real-world examples of mistakes you really don't want to repeat - and how to avoid them.
If you're running or planning AVD in any capacity, this is the practical guide you didn't know you needed.
Marcel Meurer & Kyle Frieler
Marcel Meurer - VP, Azure Solutions Hydra Development
Kyle Frieler - Sr. Sales Engineer
ROOM
ROOM
PRESENTER
ROOM
Best Practices in Application Packaging.
A session for IT Pros in a Desktop Engineering, DaaS, or App Deployment discipline. TMurgent’s founder Tim Mangan will give a modern review of app packaging today, including the following:
- The reasons Enterprises need to package apps
- Automating the installation and customization
- Learning about the apps
- Automating the packaging workflow
- Use of third party packaging factories
- Enhancing with full app lifecycle management
You will learn about the current best practices in use by the best organizations from around the world, to better enable you to implement these practices in your environment and your customer’s.
Tim Mangan
By Tim Mangan.
ROOM
PRESENTER
Wait, Who Invited All These SaaS Apps?
Wielding Parallels Browser Isolation like a….a mighty sword of security to protect your data when it’s in the wild.
(no AI was used in the creation of this title)
In this session Chris will walk through the increasing use of SaaS apps in the enterprise. He’ll talk about some of the security implications customers often don’t consider until it’s too late & how to regain control of where your data goes without asking the humans to learn new things. You’ll also get a live look at PBI Private Access, where isolated browser sessions run inside your network to keep data where it belongs, securing not just SaaS apps but anything in a browser without adding friction for users.
Chris Marks
By Chris Marks.
ROOM
ROOM
PRESENTER
ROOM
Image Optimization: Boost or Baloney?
Let’s be honest: we’ve all grabbed a Marketplace image, hesitated for a second… and then just used it anyway. “It’ll be fine.”
But what actually happens when you go all in on optimization? Omnissa OSOT, Citrix Optimizer, VDOT — throw everything at it, shake well, and hope you get more performance instead of just fewer running services.
Together with my partner in crime, we did exactly that: built images, optimized them, pushed them to their limits, and ran a series of tests.
In this session, we’ll show you:
- Whether the optimization effort is really worth it
- What each tool actually brings to the table (and what might just be… cosmetic)
- And whether the good old Marketplace image might be better than its reputation
Join us to find out if you should keep tuning your images or finally relax and leave them as they are…
Markus Zehnle
By Markus Zehnle, Benny Tritsch
PRESENTER
Deep Dive: A Comparison of RDP, HDX, Blast, and PCoIP Under Various DaaS Infrastructure Conditions.
In this presentation, Benny Tritsch highlights the differences between the widely used remoting protocols RDP, HDX, Blast, and PCoIP. To do so, he draws upon EUC Score test results, which include both screen recordings and monitoring data. The associated benchmarking tests were conducted over the past six months using various Azure VM types and under diverse network conditions. Get ready for surprising results.
Dr. Benny Tritsch
Deep Dive: A Comparison of RDP, HDX, Blast, and PCoIP Under Various DaaS Infrastructure Conditions.
In this presentation, Benny Tritsch highlights the differences between the widely used remoting protocols RDP, HDX, Blast, and PCoIP. To do so, he draws upon EUC Score test results, which include both screen recordings and monitoring data. The associated benchmarking tests were conducted over the past six months using various Azure VM types and under diverse network conditions. Get ready for surprising results.
ROOM 2
ROOM 2
PRESENTER
ROOM 2
Shift-Left Security for EUC Infrastructure-as-Code: PR Gates, Scanning, and Guardrails that Actually Work.
EUC teams are moving faster with Infrastructure-as-Code, but speed can amplify risk if security and quality checks aren’t built into the delivery workflow. This session shows a practical, real-world approach to “shift-left” security for EUC infrastructure automation by using pull request gates to enforce formatting/linting, static security scanning, and validation before changes ever merge.
We’ll cover which checks provide the best signal (and which create noise), how to tune guardrails so teams don’t bypass them, and how to translate findings into actionable standards. Attendees will come away with a blueprint they can adopt immediately to improve reliability and reduce risk without slowing delivery.
Richard Faulkner
Richard is a Solutions Architect focused on EUC infrastructure automation, operational reliability, and security-by-design. He helps teams turn repeatable deployment patterns into maintainable, team-friendly delivery workflows.
LinkedIn: https://www.linkedin.com/in/richardfaulknerjr/
@rjfaulknerjr
ROOM 2
PRESENTER
Windows 365 vs AVD: The Good, the Bad, and the UglyA
For the EE session, we are launching what we believe is an industry first next week: autonomous AI app packaging, using a multi-agent, off-net enterprise AI approach to application packaging. Other options could include:
- a deeper EtherAssist session
- Windows 365 with EtherInsights
Ryan Mangan
Ryan is a recognized technologist specialising in End-User Computing (EUC), AI, cloud solutions, and cost optimisation. As CEO of EfficientEther Ltd, he focuses on developing AI-driven IT solutions and cloud cost management tools. Previously, he founded and led Systech IT Solutions, supporting businesses with managed services, and has built other successful companies. A Microsoft MVP and Chartered Fellow of the British Computer Society (FBCS CITP), Ryan has contributed to the industry through research, writing, and public speaking. He is the author of both editions of Mastering Azure Virtual Desktop, a widely referenced book, and has published articles in Computer Weekly and BCS IT Now. A regular speaker at industry events, he shares insights on AI, cloud technology, and EUC. His blog, democratising-clouds.com, explores emerging trends in IT. Connect with Ryan on LinkedIn for speaking engagements or collaborations.
Twitter: @RyMangan
EXPERTS 2 EXPERTS MASTER CLASSES
TBA
ControlUp Connect - Building an IT immune system with AI remediation
TBA
ControlUp Connect - Building an IT immune system with AI remediation
ControlUp Connect - Building an IT immune system with AI remediation
Your systems shouldn't just alert; they should heal. Join us to see how ControlUp Connect leverages AI as the brain behind a sophisticated—yet simple—defense mechanism. It functions exactly like an immune system: staying on constant watch, using "memory" to stop known issues in their tracks, and mobilizing all its resources to find a cure for the unknown.
Marcel Calef
Before mastering the nuances of Digital Employee Experience, Marcel spent a decade in the high-stakes world of satellite communications, architecting complex signal paths and resilient infrastructure where there is zero room for downtime. He now applies that "mission-critical" engineering mindset to AI-driven remediation, bridging the gap between deep-layer telemetry and the self-healing systems of the future.
13:40 - 15:00 SMALL SPACE
Technical Deep Dive – Azure DevOps & Soft2Go Automation
Following up on the Day 1 overview, this session strips away the high-level strategy to look under the hood. How do we actually build and maintain scalable, standardized Citrix VDA images on Azure with zero manual intervention?
This technical deep dive will walk through a production-ready DevOps implementation for EUC. We will trace the journey from the moment a build is triggered in the Cloud Desktop Automation front end, straight through the underlying infrastructure.
I will go through the architecture and mechanics of the automation pipeline, focusing on:
The Soft2Go Packager Tool: How it standardizes application packaging for seamless integration into image builds.
Azure Infrastructure: Utilizing Citrix DaaS on Azure alongside Azure Marketplace images.
The CI/CD Engine: A step-by-step breakdown of how Packer, Azure DevOps pipelines, and Azure build agents work together to compile, configure, and deploy the final VDA images.
DEMO
Janus Hallenborg
Janus is a Danoffice IT consultant with 20 years of Citrix experience and a spot in EucTech Denmark. He lives on a 5,000m² farm with my four kids, balancing tech with rural life. My downtime is fueled by fortified wine, Legos, and board games. I love the contrast between complex automation and hands-on country living. It’s a busy, fun mix of high-tech expertise and family time.
PAST E2EMVC CAPITAL AGENDA, SUNDAY APRIL 26, 2026
TIME
COMMUNITY PANEL SESSION
COMMUNITY PANEL SESSION
09:00 - 10:30
COMMUNITY PANEL SESSION
COMMUNITY PANEL SESSION
COMMUNITY PANEL SESSION
Future of Ai, EUC, DEX
PANEL OF EUC EXPERTS
COMMUNITY PANEL SESSION
Alasdair Crawford
Alasdair Crawford
Alasdair - From programming for local businesses to founding and scaling his own company, Alasdair has spent 30 years at the forefront of IT. His passion for technology and problem-solving led to the creation of Auxilium, where he continues to drive innovation
André Guedes
Alasdair Crawford
Ton de Vreede
Andre is a Virtual Desktop Engineer specializing in End-User Computing and practical AI adoption in the non-profit higher education sector. With a Master’s in IT and hands-on responsibility for Saint Joseph’s University VDI environment, he focuses on delivering secure, performant digital workspaces and exploring AI-driven improvements to student and staff experience. As a relatively young, but already seasoned engineer, he combines deep technical skill with a strong appetite for innovation.
Ton de Vreede
Alasdair Crawford
Ton de Vreede
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Ton de has over 25 years experience working in IT, working mainly in the EUC space as a system architect/builder and troubleshooter with a focus on automation. More recently he has moved into developing solutions with PowerShell and works on applications that integrate with the Azure platform using Azure Function Apps. He is currently with Vectus, working on building applications that involve AI of course :-)
He likes to geek out with hardware and electronic instruments, and occasionally streams live 'music' on Twitch. Also a long time E2EMVC Ambassador.
Bluesky: @willcode4cheese
LinkedIn: www.linkedin.com/in/tondevreede
Twitch: twitch.tv/frequency_modulator
Saša Mašić
Michael Shuster
Rob de Korte
Saša is Lead Enterprise Architect at BWI GmbH and part of the architecture management team. He spends most of his time with application delivery, infrastructure, and infrastructure management projects. Saša started his journey in server-based computing space during his bachelor thesis with first contact with virtualisation technology on GSX 1.0 an ESX 1.0 Beta. E2EVC has had a big impact on his career since 2005 and is proud (Alex please fill here my actual achievement) of E2EVC. Is easy to grow among gorgeous people. Always happy and grateful for the opportunity to present on E2EVC.
Rob de Korte
Michael Shuster
Rob de Korte
Rob has almost 30 years of experience in the IT landscape. A lot of it was in the EUC space. He is an E2EVC Ambassador.Rob has almost 30 years of experience in the IT landscape. A lot of it was in the EUC space. He is an E2EVC Ambassador.
Michael Shuster
Michael Shuster
Michael Shuster
Michael is CEO of Ferroque Systems, where his team helps organizations modernize complex IT environments while continuing his lifelong battle against scope creep, vendor nonsense, and his own inbox. Equal parts technologist, strategist, and professionally overcommitted raccoon, he brings deep expertise and the unsettling confidence of someone who has read too many enterprise architecture documents and seriously believes he is important.
Chris Marks
Adnan Hendricks
Michael Shuster
Chris is one of those people who loves
walking around and waving his hands
about, talking to people about all sorts
of things. Remote meetings have put
pay to much of this, so E2EVC sees
Chris in his natural habitat once more
(watch out!). At Parallels, Chris is an evangelist and a Principal Outbound Product Manager.
He spends time gathering customers’
and partners’ feedback and discussing with IT leaders about how their businesses are coping with fundamental shifts in working practices alongside rapid changes in the way services
are being consumed; how organisations remain competitive in this environment and how they can deliver simplified, more agile services to allow them to do so.
Chris is proud to be an E2EVC
Ambassador.
He has lived many cat-like lives
previous to this
including a Technical Instructor,
Solution Architect, Director of Strategy, Field Technologist and Field CTO.
Twitter: @ChrisJMarks
Ryan Mangan
Adnan Hendricks
Adnan Hendricks
Ryan is a recognized technologist specialising in End-User Computing (EUC), AI, cloud solutions, and cost optimisation. As CEO of EfficientEther Ltd, he focuses on developing AI-driven IT solutions and cloud cost management tools. Previously, he founded and led Systech IT Solutions, supporting businesses with managed services, and has built other successful companies. A Microsoft MVP and Chartered Fellow of the British Computer Society (FBCS CITP), Ryan has contributed to the industry through research, writing, and public speaking. He is the author of both editions of Mastering Azure Virtual Desktop, a widely referenced book, and has published articles in Computer Weekly and BCS IT Now. A regular speaker at industry events, he shares insights on AI, cloud technology, and EUC. His blog, democratising-clouds.com, explores emerging trends in IT. Connect with Ryan on LinkedIn for speaking engagements or collaborations.
Twitter: @RyMangan
Adnan Hendricks
Adnan Hendricks
Adnan Hendricks
Adnan is a highly skilled Cloud Infrastructure Architect, consultant and Microsoft Trainer. He is recognized for his expertise in Microsoft Azure, Ai and security solutions, and has been honored as a Microsoft Most Valuable Professional (MVP) for more than a decade. Adnan is known for his role as Creative Director of Cloud Solutions for Cloud Infrastructure Architects, He specializes in cloud and security solutions and has extensive experience in implementing core Microsoft solutions . Adnan Hendricks has presented at various IT community events and conferences around the world, also sharing his knowledge on various online platforms and organizing local tech events in The Netherlands with @WPNINJASNL Usergroup. Adnan has been involved in numerous events organized by Microsoft to promote engagement, advocacy, and knowledge sharing on Microsoft products and services.
Featured Sponsors
“With a focus on building enduring business relationships with vendors and clients, Auxilium IT Consultancy excel in EUC consulting across diverse industry sectors within the enterprise. Additionally, we leverage our expertise to provide tailored managed services that cater specifically to SMB clients throughout the United Kingdom, bringing together vendors and clients to deliver exceptional value.”
Website: https://auxilium-it.com
Twitter: @auxilium_itc
Login VSI is a leader in automated performance and scalability testing for virtual desktops, images, and applications — and a trusted strategic partner to enterprises and vendors delivering modern EUC workspaces.
Login VSI offers two flagship platforms designed to optimize digital workspace performance and management:
- Login Enterprise delivers unmatched visibility into performance, scalability, and user experience across VDI, DaaS, Cloud PCs, published applications, physical desktops, and laptops.
- Hydra by Login VSI simplifies Azure Virtual Desktop management through cost-saving automation, rapid image deployment, and intuitive controls — empowering organizations of all sizes, from SMBs to global enterprises and MSPs.
For more information, visit loginvsi.com.
EUC Score by Dr. Benny Tritsch IT Consulting. Your Ultimate Guide to EUC Performance Tests and Digital Employee Experience (DEX) Analysis. Measuring perceived remote end-user experience in an organized, valid and repeatable way.
Website: https://eucscore.com